The point is not just to get the visitors to the website but give them an optimal user experience so that they leave with a happy experience and come back later.
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RSS stands for Rich Site Summary or Really Simple Syndication, which is a feature embraced by the sites to get connected with the subscribers has transformed the user interaction with updates of a website content.
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Every year has its own surprises set in the making of the strategies how a brand would address its products and services, especially with the continuous changing trend in search engine’s policy, search engine optimization (SEO) has captured global attention.
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Social media has been the latest trend and hype in each and everyone’s life and thus the touch of social media has brought new opportunities for almost every type of business. The right strategy adopted in social media makes you a front line runner. In order to expand the reach and get the desired motives true, it’s the detailed and deeper study of digital marketing, acknowledges you about the crest and trough of the practices followed.
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In the fast pacing world, every business is waiting to make its presence felt in the whole wide world of businesses. But, the success of a business is a rare sight in this contemporary world, and its early signs appear in the form of likes, comments, and shares on social media post.
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As the studies reveal the fact that search engines tend to adopt the sites equipped with the most relevant information, rather than the sites accumulated with the keywords to attract the traffic. The hypothesis that content marketing completely overlaps the SEO stays young, as the practice and observation of marketing experts claim. The two marketing tactics have significantly equal influence, the result transpires in the end.
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The essence of interaction by brands with customers has developed a medium to transform messaging platform, mostly known for peer to peer bond, into customer support. The rapidly changing customer support has evolved innovative tactics to solve the frustrating issue.
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One of the most popular term after Demonetization in India is ‘GST’, Goods and Services Tax, which is an indirect tax applicable throughout India, replacing multiple taxes levied by the central and state governments. This tax is governed by GST Council and the Chairman of GST is the Finance Minister of India.
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With the advancement of technology and its unfaded role in our daily lives, users look for a smoother user experience when they are online. Thus the website needs to be interactive and relevant to any user who may be going through the website for the first time. It should respond and understand the needs of the user throughout the process of browsing.
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Startups, given the heart-warming acceptance received from the audience at large, are making heads turn and giving well-established corporate houses goals for attaining business growth within limited resource availability.
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Businesses today are evolving and growing in a market environment which is rather challenging. As competitors devise innovative strategies to claim the digital space, the dynamism a company is willing to put in to determine success is what puts it ahead of the league and gives a huge advantage in the virtual world.
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It is the digital age, taking on the traditional modes of communications and that too, at an alarming pace. More than the individuals relying on the internet for their daily communication, expression and those numerous discussions, businesses today depend on the digital platforms to reach out to these groups of individuals extensively consuming the online content.
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Some of the businessmen of today have the most common marketing misconceptions about social media. There is a lot of confusion as to how it’s beneficial for many businesses. If it is done with a strategy, it can clearly show the difference between a ready to move ahead business and a dull one.
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Social Media platform is among those channels that can either be very interesting or very boring. You would either be successful interacting with your customers or it will give you no results at all. People who know the correct tactics that bring them great results are the ones who can actually do social media but the other keeps spinning the social wheel coming up with no results.
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Mobile applications or apps are used by on a daily basis, be it a photo sharing app (Instagram), a cab booking app (UBER), a social interactive app (Facebook) or a shopping app (Myntra). Mobile apps have taken over everything we do on a daily basis. People check their Facebook profile before heading out of the home in the morning and it is been observed that the world is constantly going online.
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Social media keeps all of us excited nowadays, irrespective of our age, employment or our interests. All of us have at least two social media accounts that keep us busy throughout the day. We have to like, comment or share a picture if every day to mark our presence in it.
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Every now and then, while browsing through the internet we come across a website that changes the way we look at websites and its designing. Who would not like an aesthetically and artistically appealing piece of art? The same goes in case of websites. An artistically and imaginative website is sure to pull more visitors and have higher rates of conversion of traffic. This is the reason why beautiful websites compel visitors to go back again and again.
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Content writing and marketing is more than composing web journals, blogs and SEO articles. In case you’re simply getting started in content marketing, the primary thing you have to do is launch your blog and begin writing. At that point, when your blog is ready, have a go at tossing in another sort of content.
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We are at the edge of a developmental period, where marketing technologies are advancing and flourishing more than ever. Brands are attempting to connect with important clients to manufacture compelling and effective relationships. They are investing in social media, promoting, advertising, mailers, search, podcasts and recordings, mobile technologies to make winning strategies and accomplish continuous connections.
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Remarketing is a type of powerful technology which displays ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People are busy and easily distracted. They can leave your site or abandon items in their cart for any number of reasons.
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Social Media has opened many doors for marketing and has enabled many brands to reach across to various people, bearing news about their business. No matter what you selling and to whom, using social media as a marketing tool can help you grow your brand and increase returns. Without social media, a large section of people would never hear about any upcoming brands, and all effort invested on a product or a service will stay stagnant.
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If you have a website, a visitor is going to stumble onto a 404 error page at least at some point, maybe because the visitor added a strange extension or went to an old bookmarked version of your site. Whatever the reason, no one likes to see a 404 error page and there is danger that they won’t be hanging around long to see what else your site offers.
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Digital marketing is pervasive nowadays, with it almost replacing the traditional platforms of marketing. Its presence in the world of internet is so imperative that if a brand is not in the digital platform, it might as well not exist. With the awakening of the digital marketing platforms, the competition has also spiraled in this sector, as every brand, big or small, is trying to gain digital visibility.
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The brands of different domains have delved into the online marketing terrain with zeal and have readjusted themselves to be more interactive with their customers than were a decade back. They open themselves up for reviews and dive headfirst into social media hoping to increase brand awareness and acquire more customers, be it through an actual review site or social media in general.
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The look and feel of the websites nowadays has changed considerably in the small window of a decade. The redesigning of a site is the call of the hour for most sites as it is mandatory to keep the site updated, inviting and in trend. An archaic website design limits the traffic and fails to attract the right kind of people.
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Mobile development is having its moment and is more important to the enterprise than it ever was. Mobile Application Development organisations are increasingly on the search for Mobile Application Development Platform (MADP) that can support their needs in both current and future projects.
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Web analytics is the estimation, gathering, investigation and detailing of web information for motivations behind comprehension and advancing web usage. However, web analytics is not only a procedure for measuring web activity but it can be regarded as a tool for business and market research, and to assess and improve the effectiveness of a website.
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The face of digital marketing is very dynamic and ever-changing with all the technology advancements, revolution and new operating modules affecting how business is done, customers are being reached and impacting daily lives down to how even the morning coffee is paid.
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Email marketing has gone through a journey of its own. Most of the email marketing have now been sensitized to reflect the customer’s search history, taste and preferences. In a traditional email marketing setup, the marketer create a segment of people that might find that offer valuable and email that group of people, often out of the blue. However, behavioral email adopts a user-focused approach to sending email and it is the actions of the site visitors that dictate what emails they receive, not a decision made by a marketer.
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If you are a marketer or an SEO expert you may be aware of how important it is to keep updating the marketing tools. Your updated skills will actually help in not just your company’s growth but your clients will get tremendous help too. This will have an added advantage for business growth.
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